Yet another Great Web 2.0 property–Treemo

Treemo.com is an awesome Web 2.0 property that you can use for your promotions.  It was started in 2006 as an online community where you can share mobile media.  You can post and share photos, videos, and text through website and mobile devices.

Here are its current stats:

PR:  4

Alexa ranking:  111,625

Compete:  194,033

Indexed pages:  316,000

Inbound links:  259,000

Now that we have a pretty little picture of what the site looks like, let’s look at how to make use of it.

When you create your account, make sure to put your website in the “My Website” entry.  Some good places to put some keywords are in your Motto, Music, Movies, and Magazines and all over your profile.  An extra little goody about Treemo is that it allows you to share your pics, your audios, your videos and your blogs all across the Mobile Web and the Web itself.

Naturally, you will want to take that opportunity to put out your advertisements.  It’s a great way to reach a huge number of people.

Great places to add your keywords in your profile:  Your username, your first name and last name, and your My Channel Text.

Of course, the big important thing about using Treemo is your media.  As long as you keep pumping it full of images, videos, audios, etc. you can keep pumping it full of keywords.  Make sure your media is visible to everyone.  You may find yourself being a Featured Profile before long, which will seriously drive traffic to your account.  Remember also, that other members can share your media with other members.  This thing, if you do it right, can go viral faster than you can imagine.

Tip:  If you use cute animals, celebrity gossip, pop music–you know, that sort of content, your profile will get all the more traffic for it.  ;)

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In Whom Do You Trust?

It’s funny how marketing forums have changed these days.  The idea behind them was that they were a resource for newbies to use to learn how to market.  The problem is that, as with any situation where a bunch of people get together, there’s going to be some bull*&$# flying around.

First, if a person has time to regularly participate in an online forum, what does that mean?  That means he’s not working hard enough.  He doesn’t have enough business to fill his time.  I have my suspicions over any so-called marketing guru that can just hang out on a forum.

What you get, then, is a bunch of newbie marketers in a room with supposedly authoritative people telling them this or that useless (maybe even false!) bit of information.  Again, if you’re chilling on a forum, you don’t have your nose to the grindstone.  You’re snuffling through a bunch of garbage to hopefully find one little tidbit of useful information.  The “gurus” are either giving you old hat information, or flat out lying to you. Do you really think they want to help you compete with them?

You also find yourself thrown in the midst of a gossip mill.  Seriously, some people haven’t grown past high school and again, have nothing better to do than talk about other people.  As for myself, I don’t care about the dirt on anyone else, and for myself, I only look at these things if I want to know my reputation:

  • I get a ton of positive testimonials.  That is the ultimate gauge of my customer satisfaction.  When it comes down to it, who can say whether my products are good or not better than them?
  • Chase Manhattan.  If you’ve been to one of my seminars, you’ve probably seen me reference this as my ultimate gauge of how my business is doing.  I can assure you that my bank account isn’t suffering from lack of business.  I’m on vacation in Israel right now, and life is good.

So, there’s why you just can’t trust everything that’s said in marketing forums.  The sh*t to truffle ratio is extreme, and there’s a bunch of gossiping hens in there who apparently don’t have enough business going to keep them busy enough to mind their own business.

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Hot Web 2.0 Property: MyLot.com

MyLot.com is a blog community that is largely based on the interests of the user.  Because of this, there are all kinds of opportunities to jam keywords in.  Of course, your web site can be directed to from here, as well.  As a matter of fact, there are ways to promote several sites from MyLot.  Let’s check this thing out.

We start out, as usual, with the basic profile generation.  First, you click on “sign up,” and create a username with the usual keywords.  Follow out the rest of the process (4 pages worth of it).  Then enter the captcha, hit “sign me up!” and wait for the email.

Once that’s in, sign in by way of the link so you can get straight to work.  Otherwise, you’ll be going through another four page process.  If, for some reason, you accidentally have to go through this process, you will have 2 pages of ads to skip, a tell your friends page to skip, and the fourth page is an Interests Page.  Click on the “Skip Wizard” button and you’re in.  A royal pain if you ask me.

When you land on the page you need to be at, you see a bunch of links to the stuff you can do to your profile.  Start with “Preferences.”  Here, you can enter your slogan, your website’s name, and your website’s URL.  When you’re done, click “Update,” then clickon “Profile” to check on what you have so far.

From there, click on “Edit Profile,” then clickon “Add Content.”  Use the “HTML” button, then click on “Add Item,” and enter your HTML script for what you’re wanting to promote.  Then click “save changes,” then click on “Save Profile.”  You can repeat this step for every product that you’re wanting to promote.

Something else that’s really great about this is that you can rearrange your “sorties” (the things you entered the HTML code for) when your profile is in edit mode.  This is great for if you want to emphasize a certain product, and then change your mind later.  Check it out, it’s some good stuff.

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A Great Side Effect of Twittering

Much has been said by myself and others about the effectiveness of Twitter as a promotional tool.  What hasn’t really been said that much is the unconscious effect it has on your blogging style.  How can it effect your blogging?

Simply by doing this:  If you regularly Twitter, you get used to conveying a message in 140 characters or less.  Especially when it comes down to business, this is a valuable asset.  Still not sure of what I’m getting at?

When we do business, we want to get straight to the point.  Waffling and beating around the bush are signs of weakness.  We’re not lawyers, otherwise, we’d be practicing law.  Of course, there are limits for expounding on things that they’re given, but they’re much broader than what we have.

Of course, this doesn’t mean that blogs necessarily have to become short after all this Twittering.  It just means that you get to the point immediately, then expound on it.  It really does make a difference when handling busy people; you get to the point first, that way if they’re distracted, you’ve said what needs to be said.

There is a particular way that this has to be cultivated, though.  It’s easy enough to Twitter “I’m eating a beef tongue sandwich now” in less than 140 characters, and many people do just that sort of thing with it. By the way, I don’t eat beef tongue, I don’t condone it or endorse it, and I wouldn’t admit it on Twitter or here if I did.

It’s something else entirely to say “I was sitting in my bathroom just now, and I thought it would be a great idea to launch a product called Howie’s Bathroom Bonanza.  I haven’t decided what’s in it yet, but there’s going to be lots of cool stuff, and we’ll be launching it here in the next few weeks.” in less than 140 characters without sounding like a caveman.

All the same, with time, you will effectively work out your communication skills while promote your products.  Just don’t tell the whole world that you eat beef tongue.

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Hot New Web 2.0 Property

Today’s new Web 2.0 property is Jamendo.com.  It’s a music playlist platform and a music sharing community.  You sign up for membership, submit your website and can download thousands upon thousands of songs.  This makes it useful in several ways.

First of all, let’s look at its stats.  It has a page rank of 7, an Alexa rating of about 10 thousand, its compete.com ranking is at about 52,500, it has close to a million indexed pages and has about 4200 inbound links.  So, for a new site, it’s not too shabby.

Now, how is this useful?  The first, and most obvious thing is that you can plug in keywords and a backlink to your website.  You would do this when you create your profile.

Pretty much, the first thing you would do is select a username.  This should have niche related keywords in it.  Then you validate it by email.

Then, when you login, click on “Edit Your Data,” then “Your Personal Data.”  Now, plug in your URL to the “Website” box.  You can also drop in keywords and more links in the “Additional Info” area.  Finally, under “User Taste,” you can enter keywords related to your niche.

So much for the standard stuff.  The REALLY great stuff about Jamendo is the other things you can do with this site, especially if you’re using audio in your marketing, or if you’re doing torrent black hat marketing.

All the music on Jamendo is free to download, and it’s licensed to legally copy and share it.  You can modify and use commercially some of it, depending on how it’s licensed.  It also allows streaming for all its albums in both Vorbis Ogg or MP3 formats.  You would also download them through the BitTorrent or eDonkey networks.

Jamendo has more than 7 thousand artists and over 17 thousand albums to choose from.  So it’s not like you’re very limited in what songs you want to use for your advertising.  The same holds true if you’re a bit more shady and would try to resell this material, like if you want your own gomusic.ru or some site like that.

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Facebook On the Rise

Facebook is quickly becoming a huge source of traffic.  Between accepting third party content and working with third party developers, and encouraging members to share their content, their membership has crested over 175 million people.  That’s right, 175 MILLION.

What’s really more interesting about this is that they have effectively surpassed Google–The Big G itself–as the top source of traffic for several websites.  This includes Evite.com, CafeMom.com, and PerezHilton.com.  These aren’t just some rinky dinky sites, they’re big.

This is in spite of the fact that Facebook only has about one third of the unique visitors Google gets.  This says a lot.  It says that it’s a viable way to get targeted traffic, and if handled just so, is better than even God-gle.  It’s time to monetize this hot property.

“How might you do this?”, you might ask.  Let’s start from looking at how things are done on Facebook.  Much of the traffic generated from Facebook is by way of links provided in Wall postings and Photos.  Let’s not forget also that you can use html in your posts, affectionately called “What’s on your mind.” It kind of works strangely, in that you have to click on “Links” off to the side.  It works much the same way when you send messages, post on other people’s Walls.  The possibilities are huge.

This does much more than just generate authorative back links to your site.  If you make your post or comment interesting and relevant, all it takes is having a good site to cash in on this.  Just as well, if you’re an affiliate marketer, you can post your affiliate links here.  There you have that.

In short, Facebook is fast becoming a way to promote websites that could generate more traffic than God-gle.  If you know how to work the system, or are outsourcing people that do, you stand to make bank off of this.

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Conversation Domination in action

A few days back, I saw the results of the Busby SEO Challenge.  For those not in the know, it’s a contest between different SEO teams where they create a new website and whoever gets the top rank on Google wins a cash prize.  While the results don’t bear much relevance, there was an item of great interest to me.

The Sphere Team, winners of the seocontest2008, contest finished second.  That wasn’t so much the interesting thing as how they did it.  You see, the Sphere Team caused quite a stir by apparently being able to break a supposed Google rule without getting banned. They managed to get an insane amount of links to their site in a short time, and Google didn’t smack them down.

They got over 150,000 inbound links in less than three months.  By the end of the three month contest, they had over 600,000.  Surely Google would have slapped them for it.  But no, Google didn’t, and now they’re the top ranked site for the chosen keywords, “Busby SEO Challenge.”

Everyone wondered how they did it.  They wouldn’t reveal their secret, but it’s apparent to me.  They gave a bit of it away by saying that they handled their inbound links smartly.  It’s pure and simple Conversation Domination, and not even in its entirety.

Here’s the way their strategy worked.  They promoted a blog, that was the first thing.  Google tends to allow Web 2.0 properties to get away with a lot of stuff that would otherwise get a site banned.  That was the first part of their formula.

The second part is that they had a huge network of associates ready to link to them to begin with.  Presumably, these sites had a lot of trust and authority, otherwise it wouldn’t have given them the ranking they got.

The third thing is that they actively endorsed visitors to post about their team or anything French (the Sphere Team was from France) in their blogs and link it back to the Sphere Team’s blog.

What ended up happening is that they were able to get away with getting an insane amount of backlinks without raising the suspicion from Google BECAUSE they were promoting a Web 2.0 property!  Think of all the keyword clouds, the keyworded interest lists and all the other elements about Web 2.0 properties that are technically violations of Google policy.  Yet, somehow, Web 2.0 properties get ranking.  Funny how that works, isn’t it?

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How to Make Your Free Report Go Viral

When you use a free report for the purpose of building traffic, you want it to get all over the internet as quickly as it can. Here are a few tips on spreading your free, traffic building report all over the internet.

Create controversy. You can do it by railing against something popular. Maye you hate bum marketing and want to tell everybody why it sucks. Rant and rave about it, but make sure you offer a fix-it or an alternative. Google is always a big one.  If you do, and your case is convincing, you’ll have marketers eating out of your hands.

You can also do this by going against conventional wisdom. If you’re in the dating/seduction niche, you could go with “nice guys really do win.” If you niche is investing, you could take the take that gold is not the most rock solid investment to make Whatever you say, say it loudly–and be able to back it up.

Use internet marketing forums. The most famous of these, of course, is the Warrior Forum. Here you will find marketers of every niche who are constantly looking for new bonuses to give away, either as bonuses for buying their products, opting in to their lists, or as bonuses they can give away to the people on their lists to provide value.

They also have a joint venture forum there. Find a few marketers in your niche and cut them a deal: create special links in your report, unique to each marketer or marketer’s list, that gives them a commission on each product sold through those links. Or offer to blast their special report to you readers, if they’ll do it to theirs.

Warrior Forum also has an free ebook forum that is an excellent place to promote your traffic building report, providing the link goes directly to a report hosted on your site.

Squidoo it. Create a Squidoo page (or hire somebody to create one) centered around your free report. Plenty of people search more and more on Squidoo these days, since the results inside that site tend to be more reliably from a genuine human being and are less likely from a corporation or a marketing machine.

Tell your new readers what problems your report will solve, or how it will make them sexier. Tease them with excerpts. This won’t take long to do–you already have the excerpts, and if you don’t know how your report can help people out, then you shouldn’t be giving it away anyway.

Trade blog posts. This is similar to cross-pollinating with someone else’s list. Find a few people in your niche and offer to either give away their reports if they’ll give away yours or, if they’re good enough, let give them a guest post in your blog in exchange for them recommending your report.

These are just a few of the ways you can make sure your report reaches all across the world wide web by going viral like a virus–a benign, money-making virus!

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People selling themselves short can be sold big time

It may seem amazing at first to think that people don’t believe they can make tons of money a day. After all, nearly everyone out there would rather make more money and work less. However, partly due to a touch of personal skepticism on their part, with a dash of actual scam artist reports, most people never try.

You can use this to your advantage. You see, many marketers make the mistake of thinking that they can “wow” someone into buying their product if they tell them that they can make $50,000 a week for virtually no work. While this is technically possible, is anyone going to actually buy that?

Now, if you tell someone that they can make $50 a day with the same product, guess what will happen? Much more likely than the previous example, they will buy it. It simply sounds more believable.

Pretty much everyone has this possibility radar that they will often call a B.S. meter. They will often attribute to it a sort of psychic capacity or esoteric power. All it really is is their capacity to believe something, whether it’s actually true or not is a matter of conjecture.

Ultimately, the possibility of making $50,000 a week is outside of believable possibility whereas $50 a day isn’t for most people. This is a simple matter of odds, whether the B.S. Meter is a superpower or not. You will sell more $50 a day packages than $50,000 a week ones, I promise you.

In fact, I tried this comparison as an experiment. I tried out both packages from some online companies to see if they worked. They did, so I repackaged them and put them up for sale on the Internet.

It came as a bit of a surprise for me at first that the $50 a day packages blew the $50,000 ones out of the water in sales. Then, it occurred to me that it made sense. $50 a day seemed like a much less incredulous undertaking to most people than $50,000 a week.

Of course, there is also the factor to consider of scam artists. You don’t have to spend much time at ripoffreport.com to see a number of complaints levied against companies making these offers. The problem here is, of course, that it’s not necessarily true that all of these companies are fraudulent.

It can happen that a person buys one of these packages with the hopes that money will just fall out of the skies. In a manner of speaking, this is true, but they don’t always do what’s necessary to put themselves in that position, or they do some step incorrectly.

Of course, they could never be at fault, so there must be something wrong with this whole “get rich quick” scheme that they feel they’ve been suckered into. The next thing you know, that company’s name is on Ripoffreport.

This can happen too when a person gets their feet wet on the small scale programs and think they can launch something on a larger scale with it. One means will take more work to get the same money as a different means. Sometimes people are just too smart for their own good.

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How to keep your blog community accounts lively

It’s almost amusing to see the language that blog community providers use to describe the interaction status people have on their sites. Chiefly, the word “friend” is almost always the universal description for relationships between members. In all honesty, it’s not too common that these relationships are in a true sense described by the word, “friend.” More accurately, the word “fan” is a more accurate way to describe these relationships. Knowing this is essential when marketing your business through groups like Myspace, Twitter and FaceBook.

Why is this so important? The reason why is that if your blog stops being interesting to them, people will stop reading it. You will be “so five minutes ago” in as much of a real sense as any celebrity. Consequently, you sometimes have to stir things up some.

The first rule is that you should never, ever stick with one specific medium for your posts. You keep your blog entries short for a reason. When people get on the Internet, their attention spans shrink. Along with keeping your text entries short, if you only post text entries, a lot of people will soon get bored of your blog.

Almost every blogs text box can support html. This can be used to your advantage. You can post a video of your newest product release, tutorial, or just a random rant. You should have the Internet address of your web site on the video as a banner or subtitle and it should also be mentioned verbally there also. It would also be convenient if there was a back link to the business site above and below the video in your post.

Just like video posts, audio and image posts can be used to liven up a blog, and they’re just as easy to enter. Just use your html text, which is often provided by blog servers. Podcasts and press releases are typically what work best when making audio posts.

Images should be handled carefully, naturally. It’s okay every once in a while to post something completely outside the scope of your niche, but it shouldn’t be overdone. You will mostly want to focus on your products and services when making image posts. Advertising the occasional sale or special offer is perfect for image posts.

Of course, in all cases, don’t forget to have a back link to your site with each post. Make it easy to get to your page!

Frequent posting on your blog accounts is essential to keep this game going. Additionally, you should have multiple accounts on several communities. The problem is now being able to keep up with everything. There are several ways you can curb this issue.

Many blog communities have a feature that will allow you to upload media from your cell phone. It’s not as great as it may one day be, but it can keep the content ball rolling while you’re, say, traveling for example. Cell phone technology is advancing at an incredible rate, and the may one day beat notebooks and laptops as portable links to the Internet.

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